Social media marketing strategy can be built around several documents serving as the foundation. One such document should govern the style you use in your social media campaign and overall presence and overall is a guide for brand building initiatives. Despite the required creativity in your campaign, it is a good idea to standardize some things. Use the language appropriate for your industry and your brand, decide on the typical average length of your content, use of emojis and other symbols. Above all, stick to these guidelines and be consistent.
- Audience personas should be developed and included in your social media style guide.
- The guide should define the tone of the brand’s voice, whether it be serious, cheeky, etc.
- Use the guide to clarify brand rules on capitalization, serial commas, and hashtag usage.
“A social media style guide can act as a cornerstone for your entire social media strategy”