There is still a significant amount of individual creativity when it comes to marketing, but proliferation of automation tools has happening in this arena. This is especially true in the world of digital marketing. Automation enables further reach, shortens campaign times and responses to customer engagement. Marketo is one such automation software suite that has plenty of individual tools for a wide variety of marketing needs, from e-mail, social media campaigns to customization of web pages. It is easy to use and more importantly has a very good integration ability with sales tools.
- Marketo isn’t cheap, but it is easy to use and incorporates well with sales features.
- Customer.io is a flexible tool that allows customization of emails and text messages.
- The popular and powerful Oracle Eloqua serves both B2C and B2B marketing needs.
“When you succeed in reaching the majority of the audience, then the next step is to analyze the efforts you have made”